Turn case studies into multiple content formats

The problem

You've written a great case study but now you need it for: annual report (200 words, formal), newsletter (100 words, friendly), social media (50 words, engaging), website (300 words, SEO-friendly), funding bid (150 words, outcome-focused). Writing the same story five times takes hours. Each version needs different tone, length, and emphasis. You end up with inconsistent stories or you just use the same version everywhere (which doesn't work).

The solution

Use Claude or ChatGPT to adapt your master case study into multiple formats. Paste the full story, specify what you need (length, tone, audience, purpose), the AI rewrites for that context. One 400-word case study becomes: punchy social posts, formal annual report excerpt, outcome-focused bid content, engaging newsletter story. Same story, optimised for each use. You review each version but don't write from scratch.

What you get

Multiple versions of your case study ready for different channels: 'LinkedIn post (150 words, professional, outcome-focused)', 'Newsletter story (200 words, warm and personal, journey-focused)', 'Annual report excerpt (100 words, formal, impact metrics)', 'Instagram caption (50 words, engaging, call-to-action)', 'Website feature (350 words, SEO-optimised, comprehensive)'. Each adapted for its audience and purpose.

Before you start

• A well-written master case study (the full story with all details)
• Clear understanding of where you need to use this content
• Knowledge of tone/style for each channel (formal report vs casual social)
• Consent from beneficiary if identifiable - check what formats they approved
• A Claude or ChatGPT account

When to use this

• You need the same story for multiple channels/audiences
• You're spending hours rewriting content for different formats
• Your content feels inconsistent across channels
• You have good case studies but struggle to adapt them for specific uses

When not to use this

• You only use case studies in one format - no need to repurpose
• Your case study contains confidential details that vary by audience (check consent carefully)
• You're using free AI tiers with identifiable beneficiary information - free services may train on this content, breaching GDPR and consent agreements (use paid tiers with data protection guarantees or anonymise thoroughly first)
• You expect AI to improve a poorly-written master story - fix the original first

Steps

1. 1

   Write a comprehensive master story

   Start with the full case study: who, what happened, journey, challenges, outcomes, impact, quotes. Include all details - you can always cut, but you can't add what you didn't write. This master version (300-500 words) is your source material. Make it good - AI adapts content, it doesn't fix weak stories.

2. 2

   List your content needs

   Where will you use this story? Annual report, newsletter, social media (which platforms?), website, funding bids, presentations? For each: what length? What tone (formal, friendly, inspiring)? What focus (journey, outcomes, impact)? What audience (donors, peers, general public)? Knowing this guides how AI adapts.

3. 3

   Create format-specific prompts

   For each content type, write a prompt. Example: 'Adapt this case study for LinkedIn. 150 words maximum. Professional but engaging tone. Focus on outcomes and impact metrics. Include: what challenge they faced, what we did, measurable results. End with: why this matters.' Be specific about what matters for each format.

4. 4

   Generate social media versions

   Start with short formats (easier to review). Ask: 'Create a Twitter/X thread (3 tweets) about this case study. Engaging, human, hopeful tone. First tweet: the challenge. Second: what changed. Third: impact + call to action.' Or: 'Instagram caption, 80 words, warm and personal, end with question for engagement.' Test different approaches.

5. 5

   Generate longer format versions

   For reports and bids: 'Adapt for annual report. 150 words. Formal tone. Focus on outcomes and evidence of change. Include specific metrics. Remove personal journey details, keep impact focus.' Or: 'Website version, 350 words, SEO-friendly (use keywords: youth mentoring, employment support), comprehensive with all context.'

6. 6

   Review each version carefully

   Critical: check every adapted version. Does it maintain factual accuracy? (AI might reinterpret details incorrectly). Is tone appropriate for audience? Are key outcomes highlighted correctly? Does it match consent given? (beneficiary approved website use - does social media version reveal more than they agreed to?). Edit as needed.

7. 7

   Refine and personalise

   AI gives you structure and content, you add: organisation voice (phrases you'd use), specific local context, personal touches, formatting for platform (emojis for social, bullet points for reports). The adapted versions should feel authored by you, not AI-generated.

8. 8

   Build a content bank(optional)

   Store adapted versions together: one master story with all format variations. When you need social content, newsletter stories, or report examples, you've got ready-to-use material. Update quarterly with new stories. You're building reusable content assets, not starting from scratch each time.

Tools

Resources

Part of this pathway