Create social media content from impact stories

The problem

You've got brilliant impact stories - case studies, project updates, beneficiary quotes - but they're sitting in Word documents. Turning them into social media posts takes ages and you're never sure what to say. You end up posting sporadically or not at all. Your impact isn't visible because you can't find time to shout about it.

The solution

Feed your impact stories into Claude or ChatGPT and ask it to create platform-specific social media content. One case study becomes: a LinkedIn post highlighting professional impact, a Twitter thread telling the story, an Instagram caption with the emotional hook, and a Facebook post for your community. Each adapted to platform norms and character limits.

What you get

Ready-to-post social media content adapted for each platform: LinkedIn posts emphasizing impact and professionalism, Twitter/X threads telling stories concisely, Instagram captions that hook emotionally, Facebook posts with community feel. Hashtag suggestions included. All maintaining your organisation's voice and authentic to the original story.

Before you start

• Impact stories, case studies, or project updates you want to share
• A Claude or ChatGPT account (free tier is fine)
• Clear understanding of your organisation's voice and tone
• Social media accounts you want to post to

When to use this

• You've got impact stories but struggle to turn them into social content
• You need consistent posting but don't have dedicated comms staff
• You want to be on multiple platforms but can't write different versions
• Social media feels time-consuming and you end up not doing it

When not to use this

• Your stories contain sensitive information that needs careful handling
• You don't have consent to share beneficiary stories publicly
• Your brand voice is so specific that AI can't capture it
• You're only posting once a month - might be quicker to just write it

Steps

1. 1

   Gather your impact stories

   Collect the stories you want to share: case studies with beneficiary consent, project milestones reached, outcomes achieved, staff or volunteer spotlights, upcoming events. Each story is raw material for multiple posts.

2. 2

   Define your organisation voice

   Before asking AI to write, be clear about your voice: Are you formal or friendly? Do you use emojis? What words do you avoid? What tone feels authentic? This guides the AI. Examples from your existing posts help - paste them as reference.

3. 3

   Start with one platform

   Pick the platform you use most (probably LinkedIn, Facebook, or Twitter/X). Paste your story into Claude or ChatGPT and ask: 'Turn this into a [platform] post in our voice [describe voice]. Keep it authentic and impact-focused. [Character limit if relevant].'

4. 4

   Review and refine

   Read what the AI generated. Does it sound like you? Is it true to the story? If it's too generic ('We are proud to announce...'), ask it to be more specific. If tone is wrong, give it an example of your style and ask again.

5. 5

   Adapt for other platforms

   Once you've got one good post, ask: 'Now adapt this story for [other platform]. LinkedIn version should be more professional, Instagram more visual and emotional, Twitter more concise with thread structure if needed.' Get all platform versions in one session.

6. 6

   Add platform-specific elements

   Ask for hashtags ('Suggest 5 relevant hashtags for this post'), Instagram alt text for accessibility, calls to action ('What's a good CTA for this post?'). Platform-specific features help reach.

7. 7

   Create a content bank

   Do this for 5-10 stories in one sitting. Save all versions in a spreadsheet or doc. Now you've got a month's worth of content ready to schedule. Repeat monthly as new stories come in.

8. 8

   Maintain authenticity and accuracy

   AI-generated content should sound like you, not like AI. IMPORTANT: Check that AI hasn't added details, exaggerated outcomes, or invented quotes that weren't in your original story. AI can hallucinate 'improvements' that undermine your credibility if they're not true. Always check for generic phrases, unsupported claims, or tone that doesn't match. Add genuine voice, specific details, real emotion. The AI is your drafting assistant, not your voice.

Tools

Resources

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